Phone Words and Outdoor Advertising: Make the Most of Your Advertising Spend

Outdoor advertising is enjoying a surge in popularity largely due to its relative cost effectiveness at reaching large numbers of people when compared to other mass media such as broadcast or print. On the positive side, an outdoor billboard space in Australia is generally “purchased” for a month while a major newspaper advertisement lasts one… Read more Phone Words and Outdoor Advertising: Make the Most of Your Advertising Spend